Data / Analysis / Insight
We turn complex information into practical insight for your markets, customers and operations.
What we help you understand
01 / Better questions
Your data holds more than a record of what happened. We help you find the patterns, understand the context and decide what comes next.
Bring pricing, media activity and market signals into focus. Understand what is changing and where a closer look could reveal an opportunity.
Price movements / Media monitoring / Market signals
Make sense of interviews, feedback and recorded conversations. Identify recurring themes, understand the experiences behind them and trace findings back to their source.
Conversation analysis / Feedback themes / Customer research
Start with the decision your team needs to make. Connect the relevant operational data, examine variation and uncover the questions that deserve attention.
Performance analysis / Reporting / Decision support
02 / See the thinking
Lusaka Radio Month / Edition 4
12 September–12 October 2026 · 12 stations
Question / Where is advertising concentrated?
| Station | Airings / day | Advertisers |
|---|---|---|
| Phoenix FM | 205 | 152 |
| Hot FM | 176 | 161 |
| Power FM | 133 | 73 |
| Sun FM | 107 | 70 |
Source: Lusaka Radio Month, Edition 4, pp. 2, 10–11. Reported daily averages; self-promotion excluded. Advertisers are counted per station and may appear on several stations. Airings do not measure audience reach.
The read
Two stations carry 43% of sold airings.
Phoenix FM and Hot FM account for about 43% of sold airings across the twelve monitored stations. The report records 877 sold airings per broadcast day and 558 distinct advertisers across the full station set.
Explore the report collection03 / Our approach
Modern tools give us reach. Human judgement gives the work meaning. We use AI, statistical analysis and purpose-built technology where they help answer the question.
Define the decision, the people it affects and what a useful answer needs to explain.
Bring the right sources together. Check their quality, coverage and limitations.
Find patterns, test explanations and distinguish evidence from assumption.
Make the findings clear, explain the implications and agree on the next move.
04 / Tools we build
Our products turn music airplay, recorded conversations, advertising activity and everyday prices into information you can explore and use.
Flagship product / Music intelligence
See the songs and artists getting airtime on Zambian radio. Explore music charts, weekly rankings and station activity, including a dedicated chart for Zambian artists. Built from recognised broadcasts across monitored stations.
Explore Airtime (opens in a new tab)Published research / Custom intelligence
Understand the bigger picture or focus on your industry. Explore our published research, or commission a report around the decision your business needs to make.
Explore our reportsAudio intelligence
Turn recordings into searchable transcripts, analysis and clear reports. Review interviews, broadcasts and conversations in one workspace.
Discuss TranscribeAirtime / Advertising intelligence
Recognise advertising audio with a fingerprint library. Review detected broadcast activity and manage ad recordings in a dedicated workspace.
Explore Ad Tracker (opens in a new tab)Everyday price intelligence
Compare grocery catalogue prices, explore price history and follow price-drop alerts to make more informed shopping decisions.
Explore PriceTrkr (opens in a new tab)05 / APPFUSION Reports
Research you can put to work. Explore a published report or ask us to investigate a question specific to your business.
Published research / Edition 4
Who advertised, where and when. Get the full view of radio advertising activity, or go deeper into the industry that matters to you.
Focused reports from the same edition and reporting period. Choose your industry.
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
6 pages · Industry report
Start with a question. We’ll take it from there.
A market to understand. A pattern to explain.
A decision that needs better evidence.